Terms of Service

Effective date: July 1, 2026

Ankur ("the app") is made by Built By Mo LLC ("we", "us"). These Terms of Service ("Terms") are the agreement between you and us for your use of the app. By creating an account or using the app, you agree to these Terms. If you do not agree, please do not use the app.

Please also read our Privacy Policy, which explains what information the app collects and how we handle it. The short version of our commercial promise, which nothing in these Terms overrides: the app shows no ads, and we never sell your data.

Who this is for

Ankur is a parenting app - not a children's app. It includes one set of kid-friendly educational features that a parent's child can use inside the parent's account, but the app itself is built for, and marketed to, parents and caregivers. The account holder is always an adult. To create an account and agree to these Terms, you must be at least 18 years old (or the age of legal majority where you live) and able to enter into a binding contract.

Children do not create accounts, do not log in, and do not agree to these Terms. A child may use the in-app learning activities within your account, under your supervision - see "Children's use of in-app features" below.

Your account

You sign in with an email and password, or with your Google account. You are responsible for keeping your login credentials secure and for everything that happens under your account. Tell us at [email protected] if you believe someone has used your account without your permission.

Please give accurate account information and keep it current. One account is for one person or household - accounts are not to be shared, sold, transferred, or resold.

You can delete your account at any time from within the app (Account settings). Deleting your account permanently removes your account data - including child profiles, learning session records, session reports, and AI guidance conversations - from our systems. This cannot be undone.

Subscriptions and billing

Ankur has a free tier that stays free, and an optional premium subscription. New users can start a 7-day free trial of premium.

Free tier limits. The free tier includes up to 15 AI guidance questions per day, up to 8 session reports per month, and up to 2 child profiles. Premium removes these limits.

Premium pricing. Premium is $6.99 per month or $49.99 per year. Prices may be shown in your local currency and may vary by region and over time.

How billing works. Subscriptions are purchased and managed through the Apple App Store (on iOS) or Google Play (on Android), depending on where you downloaded the app. We use RevenueCat, a subscription-management service, to keep your subscription status in sync. We never see or handle your card or bank details - Apple or Google does.

Auto-renewal. Subscriptions renew automatically at the end of each billing period unless you cancel at least 24 hours before the period ends. If you started a free trial, it converts to a paid subscription unless you cancel before the trial ends.

Managing and canceling. You manage, cancel, or change your subscription in your Apple App Store or Google Play account settings - not inside Ankur, and not by contacting us. Canceling stops future renewals; you keep premium access until the end of the period you already paid for.

Refunds. Because Apple and Google handle the purchase, refunds are handled by them under their standard subscription terms, not by us directly. If you want a refund, request it through Apple or Google.

AI features and disclaimers

Two features use artificial intelligence: session reports and the parent guidance chat. These are generated by third-party large-language-model providers acting as our service providers - Groq (free plan) and Anthropic (premium plan). To generate a response, the relevant session or conversation text is sent to the provider.

AI output can be wrong. AI-generated content may be inaccurate, incomplete, out of date, or simply not right for your situation. Treat it as a starting point for your own judgment, not as a definitive answer.

Not professional advice. Ankur is not a substitute for a qualified professional. The session reports and guidance chat do not provide medical, psychological, mental-health, developmental, educational, or legal advice, including any decision about your child's safety, health, or wellbeing, and using them does not create any professional relationship. For concerns about your child's health, development, behavior, education, or any other matter that calls for professional judgment, consult a qualified professional. In an emergency, contact your local emergency services.

You decide what to do. Any decision you make based on the app's AI features is your own. See "Disclaimers and limitation of liability" below.

Acceptable use

When you use Ankur, you agree not to:

• Reverse engineer, decompile, or attempt to extract the source code of the app, except where that restriction is prohibited by law.
• Copy, resell, sublicense, rent, or otherwise commercially exploit the app or your access to it.
• Share your account, or use someone else's account, or use the app under a false identity.
• Attempt to bypass, reset, or otherwise circumvent free-tier limits, or interfere with how usage is metered.
• Misuse the AI guidance assistant - including attempting to make it generate content that is harmful, illegal, hateful, harassing, sexually explicit, or that endangers a child.
• Upload or enter content you do not have the right to use, or that is unlawful.
• Interfere with, disrupt, probe, or place undue load on the app or its infrastructure, or attempt to gain unauthorized access to any part of it or to another user's data.
• Use the app to build or train a competing product or model, or scrape its content.

Children's use of in-app features

Ankur includes learning activities, games, and stories designed for children, but it is a parenting app, not a children's app. A child never has their own account, cannot log in, cannot enter personal information, cannot reach account settings or billing, and cannot access the parent guidance chat - the AI guidance chat is a parent-facing feature and is not reachable from the child activity screens. Any child-related information in the app (such as a nickname, birth date, or content preferences) exists only because you, the parent, entered it under your own account.

You are responsible for supervising your child's use of the in-app activities and for deciding what is appropriate for your child.

Your content and intellectual property

Your content. Content you enter - child profiles, preferences, and the questions you ask the guidance assistant - belongs to you. You grant us the limited permission needed to operate the app: to store your content, and to send the relevant parts to our AI service providers so they can generate the reports and guidance you asked for. We do not sell your content, and we do not use it for advertising. Under our AI providers' current API terms, your content is not used to train their models.

AI-generated output. Subject to these Terms, the session reports and guidance answers generated for you are yours to use for your own personal, family purposes.

Our app. The app itself - its software, design, text, activities, stories, artwork, and branding, including the name "Ankur" - belongs to us or our licensors and is protected by intellectual-property laws. We grant you a personal, limited, non-exclusive, non-transferable, revocable license to use the app for its intended purpose while you comply with these Terms. These Terms do not give you any other rights in the app.

App Store and Google Play

You download Ankur from the Apple App Store or Google Play, and their terms also apply.

This agreement is between you and us only, not with Apple or Google. Apple and Google are not responsible for the app or its content, and have no obligation to provide any support or maintenance for it. If the app fails to conform to any applicable warranty, you may notify Apple, and (for iOS) Apple may refund the purchase price to you; to the maximum extent permitted by law, Apple has no other warranty obligation for the app. Any other claims, losses, liabilities, damages, costs, or expenses attributable to the app are our responsibility, not Apple's or Google's, to the extent these Terms make us responsible.

You must comply with the Apple App Store Terms of Service or the Google Play Terms of Service, and any applicable usage rules, when you use the app. You represent that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist-supporting" country, and that you are not on any U.S. Government list of prohibited or restricted parties.

Apple and its subsidiaries are third-party beneficiaries of these Terms, and Apple has the right to enforce these Terms against you as a third-party beneficiary.

Termination

You can stop using the app at any time and can delete your account from within the app.

We may suspend or terminate your access if you violate these Terms, if we are required to by law, or if we reasonably believe your use puts other users, our service providers, or us at risk. Where practical and appropriate, we will try to give you notice.

If your account is terminated, your right to use the app ends. The parts of these Terms that by their nature should survive - including intellectual-property terms, disclaimers, limitation of liability, indemnification, and dispute resolution - survive termination.

Service availability and changes to the app

We work to keep the app running, but we do not promise it will be uninterrupted, error-free, or available at all times. We may change, add, or remove features, and we may suspend or discontinue the app or any part of it.

For clarity, none of these rights let us override our core commitments: the app shows no ads, and we never sell your data. If we ever discontinue the app entirely, we will make a reasonable effort to give notice.

Disclaimers and limitation of liability

"As is." The app is provided "as is" and "as available," without warranties of any kind, whether express or implied, to the maximum extent permitted by law. This includes, without limitation, implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the app will meet your needs, be uninterrupted or error-free, or that its AI-generated content will be accurate or reliable.

Limitation of liability. To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of data, arising out of or relating to your use of (or inability to use) the app. Our total liability for all claims relating to the app is limited to the greater of (a) the amount you paid us for the app in the 12 months before the event giving rise to the claim, or (b) twenty-five U.S. dollars ($25). Some jurisdictions do not allow certain limitations, so some of these may not apply to you; nothing here limits liability that cannot be limited by law.

Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Manu Ramchandani and Built By Mo LLC from any claims, damages, losses, and reasonable expenses (including reasonable legal fees) arising out of your misuse of the app, your violation of these Terms, or your violation of any law or the rights of another person.

Dispute resolution

We would rather sort out a problem directly than go to court. If you have a dispute with us, please first contact us at [email protected] and give us 30 days to try to resolve it informally.

If we cannot resolve it, the dispute will be settled by binding arbitration on an individual basis, except that either of us may instead bring an individual claim in small claims court if it qualifies. You and we agree that any dispute will be brought only in an individual capacity, and not as a plaintiff or class member in any class or representative action. Nothing in this section prevents either party from seeking to stop actual or threatened infringement or misuse of intellectual property.

Governing law

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules, except where the mandatory consumer-protection laws of your home jurisdiction apply.

General

These Terms are the entire agreement between you and us regarding the app and replace any prior agreements or understandings about it. Our failure to enforce any provision of these Terms is not a waiver of our right to do so later. You may not assign or transfer these Terms without our consent; we may assign them, including to an affiliate or in connection with a merger, acquisition, or sale of assets. These Terms bind and benefit each party's permitted successors and assigns.

If any provision of these Terms is held invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will update this page and the effective date at the top, and we will also try to give you actual notice (such as an in-app notice or an email) rather than relying only on the updated page. Your continued use of the app after a change takes effect means the updated Terms apply to you. If you do not agree to the updated Terms, please stop using the app and delete your account.

Contact

Built By Mo LLC
2108 N St Ste N, Sacramento, CA 95816, US
[email protected] · 626.929.4373